When I found out that the founders of Juicy Couture had written a memoir, I was so excited. I couldn’t wait to get my hands on the tome, hoping with all my heart—bicuspid valve and vena cava and all—that it would be worthwhile. God knows a brand can be glamorous, but said glamour may not pan out in a memoir. I hoped with all my heart that The Glitter Plan would be everything Juicy Couture has meant to a whole lot of people: coolness, sensuality (well, in the form of pink pages and cute sidebars, okay?), and freshness—newness.
The Glitter Plan: How We Started Juicy Couture for $200 And Turned it Into a Global Brand by the founders Pamela Skaist-Levy and Gela Nash Taylor turned out to be
everything I was hoping for: from the girly cover, with Skaist-Levy and Nash-Taylor in a sister girl embrace to the smooth narrative (courtesy of Booth Moore, a seasoned fashion scribe and editrix), to the beauty-entrepreneur motivational advice.
These ladies are worth listening to, because—among other reasons, they weathered earthquakes, race riots and terrorist attacks and fluctuations in the economy and still, their couture game never faltered. The best thing about this Juicy Couture memoir is not even fashion; it’s about female friendship. I mean, you’ve watched those fashion reality shows and web series. Tigress claws, backstabbing among women…those types of story lines are the norm. That two women based in LA, the US State with the most shallow reputation behind Miami—could have created three major fashion brands (the ladies have since moved on to Pam + Gela, and had Travis Jeans prior to Juicy Couture—and their friendship survived it all…to me that is the beauty of this memoir.